There are events that transform a city without the city being an official host. The 2026 World Cup is going to do that to Medellín.
The tournament is played in the United States, Canada and Mexico. But Colombia, with its national team qualified and a football culture that turns every match into a social event, is going to experience the World Cup with an intensity that few host countries can match. And Medellín, the most football-passionate city in the country after Bogotá, is going to be the epicenter of that experience.
For the traveler who wants to live the 2026 World Cup from Colombia with the standard of a luxury boutique experience, Binn Hotel in El Poblado is the answer that makes the most sense.
Why Medellín during the World Cup
Medellín doesn’t need to be a host city to take center stage during the World Cup. The city has three arguments that no official venue can buy.
- The atmosphere: Medellín lives football in a way that blends passion with sophistication. The bars of El Poblado, the rooftops and the author restaurants transform during the tournament into spaces where watching a match is as important as who you watch it with and from where.
- The weather: while the northern hemisphere host cities deal with June and July heat, Medellín maintains its eternal spring temperature between 17°C and 28°C. Watching Colombia’s match from a rooftop with a cool breeze off the Aburrá Valley is an experience no official venue can offer.
- The tourist infrastructure: El Poblado concentrates the best hotel, gastronomic and entertainment offer in Medellín in the most compact area. All within walking distance of Binn Hotel.
Binn Hotel: World Cup headquarters
Binn Hotel has what it takes to turn every World Cup match into a memorable event.
- Etro Rooftop with 360° views over the Aburrá Valley is the natural setting for watching matches with the best signature cocktails in El Poblado. The combination of Medellín’s night views, signature cocktails from $38,000 and the World Cup energy creates something no conventional bar can replicate.
- La Makha for dinners before or after the most important matches. The Colombian author cuisine and the intimate atmosphere of the restaurant are the perfect complement for a World Cup night that goes beyond the scoreline.
- B Coffee with high-speed WiFi for the traveler who works during the day and wants to be available before evening matches.
- The rooms for rest between matches. The Junior Suite Deluxe City View of 45 m² with views of the Medellín skyline is the place to end the night after a Colombia victory.
The matches you can’t miss from Etro Rooftop
The 2026 World Cup group stage runs from June 11 to July 2. Colombia, depending on its group, will have three matches in that phase.
Colombia’s matches are the most obvious. But the World Cup has other encounters that in Medellín are experienced with particular intensity:
South American classics: Brazil vs. Argentina, Uruguay vs. any rival, Colombia vs. any regional team. These matches at Etro Rooftop with the right cocktails are the kind of night you talk about years later.
Round of 16 and quarter-finals: if Colombia advances to the knockout stage, July is going to be the most exciting month in Medellín since the 2014 World Cup.
The final: July 19. From Etro Rooftop with panoramic views of Medellín, with Dom Pérignon or a Niebla mezcal, depending on the result.
The rooms for the group
The World Cup is an event you live as a group. Binn Hotel has options for different configurations.
- The Junior Suite Deluxe City View of 45 m² with King bed and sofa bed for a third guest is the suite for couples or those traveling with a companion. Medellín skyline view included.
- The Junior Suite Deluxe of 45 m² with mountain views is the quieter alternative for those who need to disconnect between matches.
- The Superior Twin of 35 m² with two Queen beds and capacity for four guests is the most practical option for groups sharing a room without sacrificing comfort.
- The Superior King of 30 m² is the most efficient room for the solo traveler or couple who wants the Binn standard without the square footage of the suites.
World Cup cocktails at Etro Rooftop
Every match has its cocktail. These are the ones that work best for a World Cup night at Etro:
- For the pre-match: Sabroso: red wine reduction with berries, mandarin lemon juice, mint syrup, Absolut Vodka and tonic. $45,000. The cocktail that opens any night well.
- During the match: Revelación Rubí: bourbon with rye notes, corozo syrup and pineapple extract. $45,000. Intense without being heavy.
- To celebrate: Niebla: Ojo de Tigre mezcal with 8-year espadín agave, pennyroyal syrup and mandarin lemon. $60,000. The most ordered one when there is something to celebrate.
- For extra time: Boulevardier: the classic on the menu at $56,000. For when the match doesn’t get decided in 90 minutes.
And if Colombia reaches the final and wins, the Dom Pérignon at $3,305,000 per bottle is the only correct answer.
World Cup gastronomy at Binn Hotel
La Makha has the dishes that work best for a football night with an author standard.
For dinner before the match: Rice and Beef ($62,000), Pork Belly ($68,000) or White Fish Ceviche ($50,000). Dishes that don’t weigh heavily and leave room for after-match cocktails.
For a long night after the match at Etro: the sharing plates work better than individual ones. The Sweet Potato and Pork Rib Croquettes ($49,000), the Pork Belly Baos ($55,000) and the Tuna Tartar ($45,000) are the most ordered for group sharing.
Reservations at La Makha: WhatsApp de La Makha
To explore the complete gastronomic proposal at Etro during the World Cup, Binn Hotel rooftop has a menu designed for sharing around the table, the bar and the conversation.
Group logistics
Room reservations: for groups wanting several rooms together, contact the hotel directly in advance. World Cup demand will put pressure on availability in all quality hotels in El Poblado.
La Makha reservations: groups of more than eight people require prior booking with an agreed menu. WhatsApp de La Makha
Etro Rooftop for private events: the rooftop has capacity for 80 seated guests and 150 in cocktail format. To reserve the full space to watch a match, contact the Binn Hotel commercial team at dircomercial@binnhotel.com
Parking: the hotel has two levels of covered parking. For groups with several vehicles, confirm availability when booking.
Frequently asked questions
Does Binn Hotel have screens for watching World Cup matches?
For specific information about Etro Rooftop’s programming during the 2026 World Cup, contact the hotel directly at WhatsApp de Binn Hotel.
Can you book all of Etro Rooftop to watch a match?
Yes. Etro has capacity for private events. Contact the commercial team at dircomercial@binnhotel.com to coordinate.
How far in advance should you book for the World Cup?
As early as possible. June and July 2026 will see hotel demand in El Poblado at levels not seen in years. Booking two to three months in advance is recommended.
Are there special packages for groups during the World Cup?
For group packages during the World Cup, contact the Binn Hotel commercial team directly at dircomercial@binnhotel.com or WhatsApp de Binn Hotel.
Is Colombia qualified for the 2026 World Cup?
Confirm Colombia’s qualification status through the official channels of the Colombian Football Federation. At the time of publishing this article, Colombia is participating in the South American qualifiers.
The 2026 World Cup is played on the northern part of the continent. But in Medellín, from Etro Rooftop, it will feel like home.
