The 2026 World Cup is coming to North America, and Colombia has every reason to follow it closely. If there is one place in Medellín where watching the matches feels different, it’s Etro Rooftop. Not because it has the biggest screen in the city, but because it combines something no conventional sports bar can offer: a 360-degree view over the Aburrá Valley, a signature cocktail bar, and an atmosphere that doesn’t lose itself in the noise.
Watching soccer on the 16th floor of Binn Hotel, in El Poblado, is a different kind of experience. The city is outside, the bar is inside, and the match is at the center. That’s enough to make the night work.
Watch the Matches on the Terrace
Medellín has plenty of options for watching soccer: bars with big screens, cheap beer, and big crowds. Etro Rooftop doesn’t compete with that. It competes with something different: the chance to watch the match with intention, a signature cocktail in hand, without having to shout to order another drink.
The space accommodates 80 seated guests or up to 150 in a cocktail-style format, in a general area of 120 square meters with a 3.20-meter ceiling height, plus an upper space of 7 square meters. That means there’s room for a group, but not so much that the atmosphere turns chaotic.
The bar is located at Carrera 25 #10-51, Transversal Superior, El Poblado, Medellín, on the 16th floor of Binn Hotel. Floor-to-ceiling windows make the city part of the atmosphere throughout the match: there’s no need to choose between watching the game and watching the view. They’re both there at once, with the Aburrá Valley and its mountains in the background.
Screenings and Hours
During the World Cup, Etro Rooftop keeps its regular hours:
- Sunday, Monday, Tuesday, Wednesday, and holidays: 12:00 pm to 10:00 pm
- Thursday, Friday, and Saturday: 12:00 pm to 12:00 am
2026 World Cup matches are played across different time zones due to host venues in the United States, Canada, and Mexico. For matches with a nighttime kickoff in Colombia, the Thursday-to-Saturday schedule, with a midnight close, is the most convenient for watching the full match without rushing.
For the tournament’s biggest matches, such as the round of 16, quarterfinals, semifinals, and the final, it’s reasonable to expect higher table demand, so booking ahead is the best move.
Cocktails and Food
One of the most important decisions of the night is what to drink during the match. Etro has five signature cocktails, and all of them work well for a soccer-watching format because they’re precise, not heavy:
- Esfumado ($38,000 COP): aged rum, Frangelico, and tamarind syrup with orange peel. The opening cocktail that sits well before kickoff.
- Silencio ($38,000 COP): Absolut Vodka infused with coconut oil, with thyme and mandarin lemon. Light and refreshing for the long stretches.
- Sabroso ($45,000 COP): red wine reduction with berries, mint syrup, and Absolut Vodka with tonic. The most conversational one, ideal for the in-between moments.
- Niebla ($60,000 COP): Ojo de Tigre mezcal from 8-year-old Espadín agave, with pennyroyal syrup. For those who watch the match with the same seriousness they choose their drink.
- Revelación Rubí ($45,000 COP): bourbon with rye notes, corozo syrup, pineapple extract, and lemon juice. The one to reach for when celebrating a goal from La Tricolor.
For long matches or groups that prefer something familiar, the classics menu ranges from a Mojito ($45,000 COP) to an Old Fashioned ($50,000 COP) or a Mezcalita ($61,000 COP). And if Colombia advances to the decisive rounds, Moët Chandon Brut Imperial ($911,000 COP) and Veuve Cliquot ($1,055,000 COP) are on hand for the occasion.
Small Dishes for the First 45 Minutes
The Sweet Potato and Shredded Pork Rib Croquettes ($49,000 COP, 7 pieces) are the most practical starting point. The Corn Tentacles ($45,000 COP, 6 pieces), with brown butter, chipotle, and parmesan, are the easiest snack to eat without losing sight of the screen. The House Fries ($45,000 COP), with caper aioli and yellow chili, are the most direct pairing for any cocktail on the menu.
Medium Dishes for Halftime
The Pork Belly Bao ($55,000 COP, 3 pieces), glazed with dark beer and coffee, is one of the dishes that keeps reappearing on the table during long nights. The Marinated Chicken Bao ($55,000 COP, 3 pieces), with orange honey and fennel bulb, is the lighter alternative. Beef & Rice ($62,000 COP), with braised beef neck, soy-cured egg yolk, and spring onions, is the heartiest dish on the medium menu for when the match gets intense.
For Those Who Want Something of Their Own in the Second Half
The Etro Burger ($65,000 COP), with imported beef, cheddar, crispy bacon, and cilantro aioli, is the most direct option. The Pork Ribs Sandwich ($54,000 COP), with braised ribs, pickled cabbage, and crispy creole potatoes, is the more casual version and the one that fits best with a soccer-watching format.
If your group is looking for a more complete dining experience before or after the match, also consider La Makha, the flagship restaurant of the Binn Hotel ecosystem, with cocina de origen dishes like the Certified Angus Beef Rib Eye Grill ($275,000 COP) or the confited Octopus ($135,000 COP).
You can check out Etro Rooftop’s full signature cocktail menu before your visit to plan ahead what to order during the match.
Book Your Spot
Reservations are managed through Binn Hotel’s official channels, where you can select the date, time, and number of guests. For the tournament’s biggest matches, availability may fill up in advance, so booking several days ahead is the best move.
Before your visit, keep in mind that all menu prices include taxes, the suggested gratuity is 10% of the total bill and is voluntary, and the sale of alcoholic beverages is prohibited to minors.
For the ultimate World Cup viewing guide, check out Etro Rooftop’s dedicated World Cup 2026 page for updates on match-day plans and offerings.
Frequently Asked Questions
What is Etro Rooftop?
It’s a signature bar on the 16th floor of Binn Hotel, in El Poblado, Medellín. It combines signature cocktails, dining designed for sharing, and a 360-degree view over the Aburrá Valley.
Where is Etro Rooftop located in Medellín?
At Carrera 25 #10-51, Transversal Superior, El Poblado, Medellín, on the 16th floor of Binn Hotel.
What are Etro Rooftop’s hours during the World Cup?
Sunday through Wednesday and holidays, from 12:00 pm to 10:00 pm. Thursday through Saturday, from 12:00 pm to 12:00 am.
What cocktails does Etro Rooftop offer?
Five signature cocktails: Esfumado, Silencio, Sabroso, Niebla, and Revelación Rubí, ranging from $38,000 to $60,000 COP. Plus fourteen classic cocktails and a champagne selection, including Moët Chandon and Veuve Cliquot.
Do I need to book to watch matches at Etro?
Yes. For the tournament’s biggest matches, booking ahead through Binn Hotel’s official channels is recommended.
The 2026 World Cup deserves a venue that matches the tournament. At Etro Rooftop, the match is watched from the 16th floor of El Poblado, with a signature bar, dining designed for sharing, and the entire city as a backdrop.
Book your table directly at Etro Rooftop for the 2026 World Cup
