There is a way to watch the 2026 World Cup matches that no official host city can offer: from the 16th floor of Binn Hotel, with the illuminated Aburrá Valley below and a Niebla mezcal in hand. Every World Cup match and every Colombia national team game on the Binn Hotel terrace.
Celebrate every victory with our mixology and gastronomic dishes.
The tournament is played in the United States, Canada and Mexico. But Colombia, with a football culture that turns every match into a social event, is going to experience the World Cup with an intensity that few host countries can match. And Medellín, the most football-passionate city in the country, is going to be the epicenter of that experience.
Why Medellín during the World Cup
Medellín does not need to be a host city to take center stage during the tournament. The city has three arguments no host city can buy.
The atmosphere: Medellín experiences football in a way that blends passion with sophistication. The bars of El Poblado, the rooftops and the author cuisine restaurants become spaces during the tournament where watching a match is as important as who you watch it with and from where.
The weather: while the host cities in the north of the continent deal with the heat of June and July, Medellín maintains its eternal spring temperature between 17°C and 28°C. Watching the match from a rooftop with a fresh breeze from the Aburrá Valley is an experience no official host city can offer.
The infrastructure: El Poblado concentrates the best hotel, gastronomic and entertainment offering in Medellín in the most compact area. Everything within walking distance from Binn Hotel.
Etro Rooftop: the World Cup setting
Etro Rooftop is on the 16th floor of Binn Hotel with a 360° panoramic view over Medellín and the mountains surrounding the valley. During the day, the mountains of western Antioquia define the horizon. At night, the illuminated city spreads out in every direction.
For the tournament’s evening matches, that panorama has a value that no bar in El Poblado can match: the excitement of the game with the entire city as backdrop. Capacity for 80 seated guests and 150 in cocktail format, with the option of private reservation for groups who want the full space.
La Makha Restaurant on the first floor for dinners before or after the most important matches. The Colombian author cuisine and intimate atmosphere of the restaurant are the perfect complement for a World Cup evening that goes beyond the scoreline.
B Coffee with high-speed WiFi for the traveler who works during the day and wants to be ready before the evening matches.
The matches you cannot miss from Etro Rooftop
The 2026 World Cup group stage runs from June 11th to July 2nd. Colombia’s matches are the most obvious, but the tournament has other fixtures that Medellín experiences with a particular intensity: the South American classics and the knockout stage matches. If Colombia advances to the round of 16 and quarterfinals, July is going to be the most exciting month the city has seen in years.
The final is on July 19th. From Etro Rooftop with a panoramic view of Medellín, with Dom Pérignon at $3,305,000 COP per bottle or a Niebla mezcal at $60,000 COP, depending on the result.
The cocktails for every moment of the match
Every match has its cocktail. The Sabroso at $45,000 COP opens the pre-match well. The Revelación Rubí at $45,000 COP is for the match itself: intense without being heavy. The Niebla at $60,000 COP is for celebrating: mezcal with 8-year espadín agave and poleo syrup. The Boulevardier at $56,000 COP is for extra time, when the match is not decided in 90 minutes. And if there is something to celebrate in a big way, the Dom Pérignon at $3,305,000 COP per bottle is the only correct answer.
The sharing dishes during the game
For a long World Cup evening at Etro, sharing dishes work better than individual ones. The Croquetas de Batata y Costilla at $49,000 COP, the Baos de Pork Belly at $55,000 COP, the Tartar de Atún at $45,000 COP and the Ceviche de Pescado at $65,000 COP are the most requested for sharing in a group.
For dinner before the match at La Makha, the Arroz y Res at $62,000 COP, the Pork Belly at $68,000 COP or the Ceviche de Pesca Blanca at $50,000 COP are dishes that do not weigh you down and leave room for the cocktails after. La Makha opens for dinner Monday through Thursday until 10:00 p.m. and Friday and Saturday until 10:30 p.m. Closed Sundays and holidays for dinner. For groups of more than eight people, prior reservation is essential. Reach us at WhatsApp de La Makha.
The rooms for the group
The World Cup is an event you experience as a group. Binn Hotel has four options for different configurations.
- The Junior Suite Deluxe City View at 45 m² with a King bed and sofa bed is the suite for couples or those traveling with a companion. City skyline views from floors 8 to 14: the night after a Colombia match from that window has a context few rooms in the city can match.
- The Junior Suite Deluxe at 45 m² with views of the mountains of the Oriente Antioqueño is the quieter option for those who want to decompress between matches. Located between floors 2 and 7, with an independent living area for when the night was long and you need space to process the result.
- The Superior Twin at 35 m² with two Queen beds and capacity for four people is the most practical option for groups who want to share a room without sacrificing comfort.
- The Superior King at 30 m² is the most functional room for the solo traveler or couple who wants the boutique standard without the surface area of the suites.
For groups who want several adjoining rooms, contact the commercial team directly in advance. The World Cup is going to put pressure on availability in all quality hotels in El Poblado.
Etro Rooftop for private events during the World Cup
Etro Rooftop has capacity for 80 seated guests and 150 in cocktail format. To reserve the full space to watch a match with your group, the commercial team can put together a tailored proposal. Contact: dircomercial@binnhotel.com.
Etro opens every day from 12:00 p.m. Thursday through Saturday until midnight. The hotel has two levels of covered parking. For groups with multiple vehicles, confirm availability at the time of booking.
Frequently asked questions about the 2026 World Cup at Binn Hotel
Can Etro Rooftop be reserved exclusively to watch a match?
Yes. The rooftop has capacity for private events with up to 80 seated guests and 150 in cocktail format. Contact the commercial team at dircomercial@binnhotel.com to coordinate the proposal.
Does Etro Rooftop screen the World Cup matches?
For the specific screening schedule during the 2026 World Cup, check Etro’s social media at @etro.rooftop or reach us via WhatsApp de Binn Hotel.
How far in advance should I book for the World Cup?
As early as possible. June and July 2026 are going to see hotel demand in El Poblado that has not been seen in years. Booking two to three months in advance is recommended.
Are there special proposals for groups during the World Cup?
For groups who want to combine rooms, events at Etro and dinners at La Makha, the commercial team can put together a comprehensive proposal. Contact: dircomercial@binnhotel.com or WhatsApp de Binn Hotel.
Is Colombia participating in the 2026 World Cup?
To confirm Colombia’s qualification status, check the official channels of the Colombian Football Federation.
Book your place and experience the World Cup from the heights
