Design, light and emotion above Medellín
Ascending to Etro Rooftop, atop the Binn Hotel, is more than entering a restaurant: it is stepping into an experience designed to connect. From the very first step, the atmosphere surrounds you with a perfect blend of sophistication, warmth, and serenity.
Located in the heart of El Poblado, Medellín, the space redefines the way modern hospitality is lived. Here, décor is not just a visual component, but a tool to provoke emotion.
Every detail —the soft lighting, natural materials, neutral tones, and immersive music— contributes to creating an intimate setting where conversations flow and the senses awaken.
Etro not only offers a panoramic view of the city: it offers an elevated refuge where design and emotion meet.
The philosophy behind Etro’s design
Etro is born from a clear vision: creating a space where luxury is felt, not imposed.
The interior design combines contemporary minimalism with organic touches, achieving a balance between urban and natural.
The architects and interior designers behind the project intended for every corner to evoke a feeling of calm, connection, and belonging.
The use of refined materials such as light wood, dark steel, and natural fabrics reflects that duality: modernity and warmth, elegance and authenticity.
There is no excess, no ostentation. Beauty lies in the harmony and the way elements blend with the panoramic view of the Aburrá Valley.
In the words of its creative team:
“We wanted Etro to be a place where the city feels distant yet present; where the noise stays below and only enjoyment remains.”
Lighting: the soul of the atmosphere
Lighting is one of the pillars of Etro Rooftop’s charm. From sunset through the night, the space transforms thanks to a carefully designed play of lights.
During the day, natural sunlight washes over the rooftop, enhancing the warm tones of the wood and furnishings. But when night falls, the magic begins.
Designer lamps, discreet candles, and golden reflections create a cozy and intimate setting. Indirect lighting highlights textures and forms without overwhelming, allowing eyes to meet naturally.
That soft, enveloping glow turns every dinner into a sensory experience where time seems to pause.
This is an environment designed to be felt —not only seen—. At Etro, light doesn’t just illuminate: it embraces.
Spaces that invite connection
Every area in Etro is designed with a purpose: to encourage closeness and conversation.
Tables are arranged precisely to offer privacy without isolation. Lounge areas foster casual gatherings, while the edge seating provides romantic, privileged city views.
Furniture with soft lines and natural materials reinforces the idea of elegant comfort. There are no harsh corners or cold spaces; everything is arranged so guests feel relaxed, comfortable, and open to enjoy the moment.
Etro understands that true luxury is the sensation of being in the right place, with the right company, at the right time.
That’s why its design creates a balance between sensory seclusion and emotional connection.
Music, aroma and texture: the other languages of ambiance
Etro’s magic relies on more than visuals. Its multisensory environment plays with sounds, aromas, and textures that complete the experience.
Lounge and deep house music create a soft, elegant soundtrack —perfect for conversations or sunset cocktails.
Subtle aromas —a blend of citrus notes, sweet woods, and soft spices— float in the air, providing an instant sense of well-being.
Even the textiles, furniture textures, and tableware are selected to spark emotional responses.
Everything at Etro is designed to be perceived by all five senses. It’s no coincidence that many visitors describe it as “an experience you feel, more than one you see.”
The balance between intimate and cosmopolitan
Etro Rooftop achieves a rare balance: intimate yet vibrant.
While some enjoy a romantic dinner by candlelight, others celebrate in small groups with music and cocktails.
The design allows both energies to coexist in perfect harmony.
This duality is part of Etro’s charm. It adapts to the rhythm of whoever visits: it can be a peaceful refuge or the backdrop for a memorable night.
The key lies in its intelligent design —flowing with the music, the light, and the movement of the city.
Natural inspiration, modern execution
Although Etro is located in the center of El Poblado, its aesthetic is inspired by nature.
Stone textures, earth tones, and subtle vegetation bring freshness and visual balance.
There are no decorative elements competing with the panoramic view; instead, the interior design acts as a frame that enhances the beauty of the surroundings.
The result is a sensation of complete coherence: every element seems to be exactly where it belongs, effortlessly.
Visitors feel the harmony without thinking about it —that is the mark of true luxury design.
Etro: design that moves you
In a world where spaces multiply and experiences tend to resemble one another, Etro Rooftop stands out for its ability to inspire emotion through design.
It does not seek to impress through ostentation, but through balance. It doesn’t want to be a stage, but a catalyst for genuine moments.
That’s why those who visit remember more than the photos or flavors: they remember how they felt there.
That emotional connection —silent, elegant, unforgettable— is Etro’s true signature.
Every corner, every light, every texture tells a story of design crafted for what matters most: connecting people in an atmosphere of natural beauty and modern sophistication.
Live the intimate and elegant experience of Etro Rooftop, where décor, lighting, and the view come together to create unforgettable moments.
