Where aesthetics meet experience

In a world where every moment can become a visual story, the places that captivate both the eye and the heart are the ones that truly leave a mark. Etro Rooftop, located atop the Binn Hotel in El Poblado, Medellín, has become one of those irresistible settings for content creators, photographers, and influencers who seek to capture not just an image, but an experience.

 With its 360° panoramic view of Medellín, sophisticated atmosphere, and signature cuisine that seduces both the palate and the lens, Etro has built its reputation as the most photogenic and exclusive rooftop in the city. Here, every angle tells a story of style, luxury, and authenticity.

A woman with her hair up sits on a bench, enjoying the view at the Etro rooftop event

The most “instagrammable” rooftop in Medellín

Those who visit Etro for the first time quickly realize it’s not just a bar in the sky: it’s a visual canvas. From its minimalist architectural design to its carefully planned lighting, everything is designed to create a natural stage for digital content.

The soft lights, the golden sunset reflected on crystal glasses, and the Medellín skyline form the perfect backdrop for photo sessions, reels, or stories. It’s common to see fashion, lifestyle, and gastronomy influencers sharing their experience at Etro under hashtags like #EtroRooftop, #MedellínFromAbove, or #LuxuryViews.

Every corner of the rooftop offers a different opportunity: the lounge sofas for intimate portraits, the central bar for dynamic shots with colorful cocktails, and the edge tables where the city unfolds in all its splendor.

Influence that transcends screens

What distinguishes Etro is not only its aesthetics but also its ability to inspire authentic content. Influencers visit not just for the perfect shot, but for the complete experience: personalized attention, an immersive atmosphere, and the feeling of belonging to something exclusive.

Well-known names from both local and international scenes have shared their experiences at this rooftop, highlighting its innovative cocktails, shareable dishes, and impeccable service. These posts not only reach thousands of views but also build an aspirational narrative around Medellín as a luxury destination, with Etro as its epicenter.

Etro has thus become a symbol of contemporary lifestyle: a blend of the urban and the sophisticated, the local and the global, the spontaneous and the carefully designed. Each story shared from its terrace reinforces its identity as the place where beauty and experience converge.

Gastronomy to enjoy and to photograph

At Etro, cuisine is not only tasted—it’s admired. Its signature menu, inspired by Colombian ingredients reinterpreted with international techniques, is designed to delight both the palate and the camera lens.

Among the most popular dishes among content creators are:

  • Tuna tartare with avocado and sweet chili, a colorful and fresh composition.
  • Mini Wagyu sliders with truffle aioli, visually irresistible.
  • Chocolate lava cake, the star of hundreds of reels.


And, of course, its handcrafted cocktails are liquid works of art. The Flor del Valle, with its pink hue and rosemary aroma, and the Antioqueño Sour, with panela foam, have become rooftop icons. Each drink invites a photo, and each photo starts a conversation.

Light, the best ally for content

One of the reasons Etro is so popular among influencers is its play of natural and artificial light. From the golden hues of sunset to the city’s nighttime glow, every moment of the day offers a different ambiance for creating visually striking content.

During the golden hour, the terrace is bathed in warm tones that favor natural portraits and urban landscapes. At night, ambient lighting and metallic reflections from the furniture create a modern and cosmopolitan feel, ideal for lifestyle or nighttime content.

In addition, the live lounge music and the sound of the wind among the glasses add a sensory dimension that goes beyond the visual. Etro not only looks good, it feels good—and that shows in every story shared by those who visit.

Spaces designed for sharing

Etro Rooftop offers different areas that adapt to the needs of each creator or group. From private sections for exclusive sessions to open tables ideal for social or collaborative content, every space has been designed with aesthetic and functional intent.

Visitors can request special reservations for shootings or collaborations, with staff assistance to ensure lighting, setup, and privacy. This openness to the digital world has established Etro as a true ally of creators—a platform where hospitality meets creativity.

It’s no coincidence that numerous fashion, lifestyle, and gastronomy projects have chosen the rooftop as their stage: at Etro, content is created with the same passion that goes into its cocktails.

Etro, inspiration from above

More than a place to eat or drink, Etro Rooftop represents an elevated lifestyle concept. Its charm lies in how it combines local authenticity with international sophistication, offering an experience that translates into powerful images and genuine emotions.

Influencers and photographers who have visited its terrace agree that the hardest part is not getting a good shot—it’s choosing which one to post. Everything is worth sharing: the Medellín skyline, the architectural design, the reflections of the lights, the art in every dish.
Etro doesn’t aim to be just the best rooftop in El Poblado; it aspires to be Medellín’s most inspiring stage, a place where creativity reaches its highest point.

In a digital world saturated with fleeting images, Etro Rooftop stands out because it offers real experiences that turn into visual inspiration. Each visit becomes an opportunity to tell a different story—one where gastronomy, design, and emotion meet under the open sky.
It doesn’t matter if you’re a content creator, a photography enthusiast, or simply someone who enjoys great places: Etro is an experience worth sharing.


Discover why influencers choose Etro Rooftop as their favorite stage in Medellín.

Book your visit and capture the most spectacular view of El Poblado.

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