Business Meetings and Celebrations with an Unparalleled View
In an increasingly competitive business world, corporate events have become a strategic tool to strengthen relationships, inspire teams, and project a solid brand image. In Medellín, Etro Rooftop, located on the top floor of the Binn Hotel in El Poblado, redefines the concept of executive meetings by offering an environment where elegance, privacy, and panoramic views combine in perfect harmony.
This iconic rooftop is not only a place to share a drink or enjoy the sunset but also an ideal setting to connect ideas and celebrate achievements in a modern and sophisticated atmosphere. From product launches to networking dinners, Etro has positioned itself as a benchmark of premium hospitality for both local and international companies.
An Atmosphere that Inspires Professionalism and Creativity
First impressions in business are crucial, and Etro knows it. That’s why every detail of the space has been designed to convey a sense of distinction without losing warmth. Warm tones, strategic lighting, and minimalist furniture create an elegant atmosphere that encourages conversation and the exchange of ideas.
Unlike traditional event spaces, Etro offers a multisensory experience. As the lights of Medellín slowly come on at dusk, the ambiance transforms: the city becomes a backdrop for presentations, cocktails, and corporate celebrations designed to impress and inspire.
The ambient sound, the gentle breeze, and the panoramic view of the Aburrá Valley turn every gathering into a memorable moment—perfect for strengthening business relationships or celebrating a team’s accomplishments.
Privacy and Exclusivity: The Values of Success
One of Etro Rooftop’s key differentiators is its focus on privacy. The spaces can be adapted for small or large groups, ensuring each event unfolds in a controlled, discreet, and professional environment.
Companies can reserve VIP areas or the entire rooftop, depending on the type of meeting or celebration. This flexibility allows for customized layouts, corporate branding integration, presentation projections, or themed ambience creation.
The Etro team takes care of every detail—from music selection to timing coordination and catering service—so hosts can focus solely on enjoying the occasion. This level of attention makes Etro the perfect ally for those seeking to project a sophisticated and professional brand image.
Signature Cuisine to Impress Your Guests
In corporate events, the quality of the food and drinks says a lot about the host. Etro offers a high-level gastronomic proposal designed to blend culinary pleasure with visual elegance.
Its finger food menu is ideal for networking events, cocktails, or presentations:
- Wagyu mini burgers with truffle aioli, an irresistible fusion of texture and flavor.
- Salmon tartare with mango and avocado, served in individual spoons.
- Crab croquettes with lemon emulsion.
- Mini artisanal desserts, crafted to end on a sweet and stylish note.
On the liquid side, the custom cocktail menu takes the experience to another level. Etro’s mixologists can create themed drinks featuring the company’s logo or colors, using local ingredients such as guava, lulo, aguapanela, and truffle for an authentically Colombian touch.
Every glass is a statement of creativity, and every dish reflects Etro’s commitment to gastronomic excellence.
Technology and Logistics at the Service of Success
While ambiance and gastronomy are essential, corporate events also demand technical precision and impeccable organization. Etro is equipped to deliver a smooth and professional experience thanks to its modern infrastructure:
- High-speed Wi-Fi connectivity, ideal for digital presentations or live streaming.
- Audiovisual equipment for projections, sound, and wireless microphones.
- Logistical support for space adaptation, décor, or specific requirements.
- Personalized assistance throughout the event to ensure everything runs as planned.
This comprehensive support makes Etro Rooftop a ready-to-host venue for anything from small board meetings to large corporate gatherings.
An Environment that Reinforces Corporate Culture
Beyond logistics, the spaces where a company meets or celebrates have a direct impact on its brand perception. Etro Rooftop is more than a physical place—it’s a symbol of modernity, innovation, and vision.
Hosting an event in this rooftop sends a clear message: the company values experience, detail, and inspiration. Moreover, the environment enhances well-being and creativity. Open views of the horizon, fresh air, and a relaxed atmosphere break the rigidity of traditional boardrooms and foster genuine human connection.
That’s why Etro has become a meeting point for tech companies, creative agencies, financial institutions, and international brands seeking unique experiences for their teams or clients.
Booking at Etro: A Simple and Personalized Process
The reservation process for corporate events at Etro is efficient and flexible. Simply contact the events team through the Binn Hotel website, specifying the type of meeting, number of attendees, and special requirements.
The Etro staff will design a customized proposal tailored to the client’s needs, including menu suggestions, space layout, cocktails, and ambiance. They also offer site visits to review the venue and coordinate every detail.
Additionally, the hotel provides executive rooms and luxury suites—perfect for guests arriving from other cities or countries. This integration of accommodation, gastronomy, and events makes Binn Hotel and Etro a strategic choice for the corporate world.
Etro: Where Business Reaches the Next Level
Hosting a corporate event at Etro is more than organizing a meeting—it’s creating an experience that leaves a lasting impression. In a space where the skyline meets the stars and gastronomy becomes art, professional connections gain new meaning.
Each event at Etro is remembered for its atmosphere, impeccable service, and ability to surprise. It’s the ideal stage for those seeking to impress from the top—both literally and symbolically.
Thus, Etro rooftop solidifies its place as Medellín’s most prestigious rooftop, a meeting point where style and productivity come together to celebrate corporate excellence.
