Sustainable rooftops: the future of rooftops in Medellín

A forward-looking vision of responsible open-air nightlife The nightlife scene in El Poblado, Medellín is experiencing a defining transformation. Rooftops—once seen merely as panoramic terraces—have evolved into cultural landmarks where contemporary architecture, curated gastronomy, signature mixology, and immersive atmospheres shape how visitors experience the city. But as rooftops gain global prominence, one essential question emerges: […]
Luxury new year in Medellín

Celebrating New Year’s Eve in Medellín is an invitation to experience a city where vibrant energy, urban sophistication and contemporary luxury come together. As the year comes to an end, Medellín transforms into a dynamic destination that offers much more than a traditional celebration: it offers atmosphere, style and memorable experiences. For travelers seeking something […]
The art behind the bar: an interview with Etro’s mixologist

At ETRO Rooftop, where minimalist architecture, warm lighting, and panoramic 360° views compose an immersive atmosphere, mixology cannot be merely decorative. It must rise to the height of the space: sophisticated, sensory, precise, and deeply creative. This is why ETRO’s signature cocktails are more than drinks — they are identity markers. Liquid compositions that merge […]
Ideal gift packages for experiences at Etro

Experiences begin the moment you reserve In a vibrant district like El Poblado, Medellín, unforgettable moments aren’t left to chance — they are curated. And in a space defined by serene luxury such as ETRO Rooftop, every detail matters: minimalist architecture, warm lighting, signature mixology, refined gastronomy, and 360° views that transform any occasion into […]
Viral inspiration: rooftop posts that make you fall in love

Height as a visual language In the age of Instagram, TikTok, and Pinterest, aesthetics have become an essential part of the experience. Luxury rooftops—where panoramic views meet contemporary architecture and curated cocktails—have emerged as irresistible scenarios for creating content that inspires, connects, and spreads organically. In El Poblado, Medellín, ETRO Rooftop stands out as one […]
Sunsets compared from different rooftops

When the city becomes an image Medellín is a city lived at street level but remembered from above. Its mountains, lights, and ever-changing sky have turned the rooftops of El Poblado into essential spots for photographers, travelers, creators and lovers of aesthetic storytelling. Among them, ETRO Rooftop, the signature terrace of Binn Hotel, stands out […]
Mixology with identity: regional and international

When mixology becomes an experience—not just a drink In world-class capitals such as Mexico City, Lima, New York, and Barcelona, mixology is experiencing a renaissance. It’s no longer about cocktails, but about liquid experiences that merge culture, technique, and emotion. Medellín—one of Latin America’s most creative cities—embraces this evolution with its own identity. In El […]
Themed rooftop events: get inspired

The power of an elevated event Luxury rooftops have become the ideal setting for themed events: open-air spaces, panoramic views, immersive atmospheres, and an inherent aesthetic that transforms any gathering into an extraordinary experience. In El Poblado, Medellín, ETRO Rooftop stands out as one of the most aspirational stages for these curated moments. Its minimalist […]
Rooftop dress code: what to wear depending on the occasion

Dressing for the height is part of the experience In a sophisticated destination like El Poblado, Medellín, luxury rooftops are not just places to admire the skyline—they are immersive stages where fashion, architecture, gastronomy, and mixology create a complete sensory experience. Among the city’s elevated spaces, ETRO Rooftop, the signature panoramic venue of Binn Hotel, […]
Early booking: get access to the best view

The height is better enjoyed without waiting In vibrant nightlife districts like El Poblado, Medellín, luxury rooftops have become essential destinations for travelers, couples, food lovers, and cocktail enthusiasts. Among them, ETRO Rooftop, the panoramic signature space of Binn Hotel, stands out as one of the most sought-after elevated experiences in the city. Its minimalist […]
