The art behind the bar: an interview with Etro’s mixologist
At ETRO Rooftop, where minimalist architecture, warm lighting, and panoramic 360° views compose an immersive atmosphere, mixology cannot be merely decorative. It must rise to the height of the space: sophisticated, sensory, precise, and deeply creative. This is why ETRO’s signature cocktails are more than drinks — they are identity markers. Liquid compositions that merge […]
Ideal gift packages for experiences at Etro
Experiences begin the moment you reserve In a vibrant district like El Poblado, Medellín, unforgettable moments aren’t left to chance — they are curated. And in a space defined by serene luxury such as ETRO Rooftop, every detail matters: minimalist architecture, warm lighting, signature mixology, refined gastronomy, and 360° views that transform any occasion into […]
Viral inspiration: rooftop posts that make you fall in love
Height as a visual language In the age of Instagram, TikTok, and Pinterest, aesthetics have become an essential part of the experience. Luxury rooftops—where panoramic views meet contemporary architecture and curated cocktails—have emerged as irresistible scenarios for creating content that inspires, connects, and spreads organically. In El Poblado, Medellín, ETRO Rooftop stands out as one […]
Sunsets compared from different rooftops
When the city becomes an image Medellín is a city lived at street level but remembered from above. Its mountains, lights, and ever-changing sky have turned the rooftops of El Poblado into essential spots for photographers, travelers, creators and lovers of aesthetic storytelling. Among them, ETRO Rooftop, the signature terrace of Binn Hotel, stands out […]
Mixology with identity: regional and international
When mixology becomes an experience—not just a drink In world-class capitals such as Mexico City, Lima, New York, and Barcelona, mixology is experiencing a renaissance. It’s no longer about cocktails, but about liquid experiences that merge culture, technique, and emotion. Medellín—one of Latin America’s most creative cities—embraces this evolution with its own identity. In El […]
Themed rooftop events: get inspired
The power of an elevated event Luxury rooftops have become the ideal setting for themed events: open-air spaces, panoramic views, immersive atmospheres, and an inherent aesthetic that transforms any gathering into an extraordinary experience. In El Poblado, Medellín, ETRO Rooftop stands out as one of the most aspirational stages for these curated moments. Its minimalist […]
Rooftop dress code: what to wear depending on the occasion
Dressing for the height is part of the experience In a sophisticated destination like El Poblado, Medellín, luxury rooftops are not just places to admire the skyline—they are immersive stages where fashion, architecture, gastronomy, and mixology create a complete sensory experience. Among the city’s elevated spaces, ETRO Rooftop, the signature panoramic venue of Binn Hotel, […]
Early booking: get access to the best view
The height is better enjoyed without waiting In vibrant nightlife districts like El Poblado, Medellín, luxury rooftops have become essential destinations for travelers, couples, food lovers, and cocktail enthusiasts. Among them, ETRO Rooftop, the panoramic signature space of Binn Hotel, stands out as one of the most sought-after elevated experiences in the city. Its minimalist […]
Rooftop experiences for every occasion
A rooftop for every emotion In the heart of El Poblado, Medellín, where gastronomy, urban culture, and contemporary architecture converge, rises a space that has redefined the city’s elevated nightlife: ETRO Rooftop, the social epicenter of Binn Hotel. More than a panoramic bar, ETRO is a sensory stage crafted for every occasion —romantic nights, sophisticated […]
Cocktails, design and exclusivity: the winning formula
A deep dive into premium mixology in the city Mixology in Medellín has undergone a remarkable transformation. What used to be a simple element of nightlife is now a form of liquid art, a sensory language, and one of the strongest differentiators among luxury bars and rooftops. In the city’s most exclusive elevated spaces — […]
