A rooftop with a 360 degree view over Medellin, right in the heart of El Poblado, is a setting many brands look for when planning product launches and private events. Etro Rooftop, on the 16th floor of Binn Hotel, combines that view with a cocktail and gastronomy menu designed for sharing, making it an option worth considering if you are organizing a brand event in the city.
What makes Etro Rooftop an interesting space for events
Etro Rooftop is built, according to its own concept, around the idea that the experience is meant to be shared: dishes and cocktails arrive at the center of the table, and the bar becomes the meeting point of the night. That same concept works well for a brand event, where the goal is usually to generate conversation and connection among attendees, rather than a formal, distant presentation.
Its location on the 16th floor of Binn Hotel, at Carrera 25 #10-51, Transversal Superior, El Poblado, gives the space a panoramic view that works as a natural backdrop for brand photography, whether for social media or press material from the event.
The food offer as part of the brand experience
One of Etro Rooftop’s strong points for this kind of event is its food menu, organized into small, medium, and large plates designed for sharing at the table. This makes it easy to adapt to a cocktail style or grazing service format, common at product launches, without sacrificing the quality of a complete gastronomic offer.
On the drinks side, the house’s signature cocktail menu, with options such as Esfumado, Silencio, Sabroso, Niebla, and Revelación Rubí, gives you the ability to offer attendees a cocktail experience with its own identity, rather than a generic bar. This is usually a point brands value, since it reinforces the sense of a carefully curated, distinctive event.
What to consider when planning a brand event at Etro Rooftop
If you are considering Etro Rooftop for a launch or corporate event, there are a few practical points worth keeping in mind from the start of planning. The space shares the Binn Hotel ecosystem with La Makha, the property’s flagship restaurant, so if your event requires a more formal dinner component in addition to the rooftop’s cocktail offer, it is worth exploring whether both spaces can be coordinated for the same night.
It is also important to define the event format ahead of time: whether it is a standing reception with cocktails and small plates circulating, or a more seated format with medium or large plates served at the table. This decision directly affects service logistics and how much time you will need to book the space for.
How to coordinate the details of your event
For any brand event, launch, or corporate gathering at Etro Rooftop, it is best to contact the Binn Hotel team directly as far in advance as possible, especially if you are looking for a specific date or if your event requires some customization of the space. The more details you can share from the first contact (number of attendees, event format, tentative date), the easier it will be to coordinate a proposal tailored to what you need.
What to expect in terms of atmosphere
Etro Rooftop’s atmosphere changes quite a bit depending on the time of day, which is worth keeping in mind when choosing the time for your event. During the day, the space offers a calmer atmosphere, with natural light and a clear view, ideal for events with a more formal component or unhurried networking. At night, the energy rises considerably, with the rooftop’s lighting and the social pace typical of that time slot, which tends to work better for launches with a more festive or celebratory tone.
Why the view matters so much for a brand event
For many brands, the visual backdrop of an event is as important as the experience itself. The 360 degree view Etro Rooftop offers from the 16th floor of Binn Hotel works as a differentiator compared to more conventional event spaces, without windows or with limited views. This is particularly valuable if your launch includes a social media content component, since the illuminated city at night or the clear landscape by day offers a backdrop that reinforces the event’s visual identity without needing additional production.
If your event has a brand imagery component, it is also worth checking our Etro Rooftop dress code guide, useful as a reference if you want to suggest a dress code to your guests that is consistent with the space’s atmosphere.
Thinking through your event budget
If you are calculating the budget for an event with cocktails and food for your guests, it is worth reviewing the full price range of Etro Rooftop’s menu ahead of time, both for cocktails and for shared plates, to have a realistic basis for planning estimated consumption per person. This also helps you define whether your event format will be an open bar, consumption paid by attendees, or a package agreed directly with the venue.
Frequently asked questions
Does Etro Rooftop have a dedicated space for private events?
Etro Rooftop can be considered for private events and brand launches, given its location and gastronomic offer. To find out availability and specific conditions, it is best to contact the Binn Hotel team directly.
Can I customize the menu for a brand event?
Etro Rooftop’s base food and cocktail menu is designed for sharing, which makes it easier to adapt to an event format. Any specific customization should be coordinated directly with the venue’s team.
Is a daytime or nighttime event better?
It depends on the tone you are looking for. A daytime event tends to feel calmer and better suited for networking, while a nighttime one makes better use of the rooftop’s social energy and characteristic lighting.
How far in advance should I book for a brand event?
There is no fixed confirmed timeframe, but as a general rule, the larger your event or the more specific the date you need, the more it helps to contact the Binn Hotel team in advance.
Can Etro Rooftop and La Makha be coordinated for the same event?
Both spaces are part of the Binn Hotel ecosystem, so if your event requires both cocktails and a more formal dinner, it is worth checking directly whether both venues can be coordinated for the same date.
How large can the guest list be?
There is no fixed confirmed figure for the space’s maximum capacity in an event format. It is best to share the approximate number of attendees at first contact, so the Binn Hotel team can confirm whether the space fits that group size.
Can I bring in outside vendors for branding or decor?
There is no confirmed policy available on outside vendors for branding, decor, or production. This is exactly the kind of detail worth clarifying directly with the Binn Hotel team when you first reach out about your event.
If your brand is looking for a space with a view, its own identity, and a gastronomic offer designed for sharing, Etro Rooftop is an option worth exploring for your next launch or corporate event in Medellin.
