Mixology with identity: regional and international
When mixology becomes an experience—not just a drink In world-class capitals such as Mexico City, Lima, New York, and Barcelona, mixology is experiencing a renaissance. It’s no longer about cocktails, but about liquid experiences that merge culture, technique, and emotion. Medellín—one of Latin America’s most creative cities—embraces this evolution with its own identity. In El […]
Themed rooftop events: get inspired
The power of an elevated event Luxury rooftops have become the ideal setting for themed events: open-air spaces, panoramic views, immersive atmospheres, and an inherent aesthetic that transforms any gathering into an extraordinary experience. In El Poblado, Medellín, ETRO Rooftop stands out as one of the most aspirational stages for these curated moments. Its minimalist […]
Rooftop dress code: what to wear depending on the occasion
Dressing for the height is part of the experience In a sophisticated destination like El Poblado, Medellín, luxury rooftops are not just places to admire the skyline—they are immersive stages where fashion, architecture, gastronomy, and mixology create a complete sensory experience. Among the city’s elevated spaces, ETRO Rooftop, the signature panoramic venue of Binn Hotel, […]
Early booking: get access to the best view
The height is better enjoyed without waiting In vibrant nightlife districts like El Poblado, Medellín, luxury rooftops have become essential destinations for travelers, couples, food lovers, and cocktail enthusiasts. Among them, ETRO Rooftop, the panoramic signature space of Binn Hotel, stands out as one of the most sought-after elevated experiences in the city. Its minimalist […]
Rooftop experiences for every occasion
A rooftop for every emotion In the heart of El Poblado, Medellín, where gastronomy, urban culture, and contemporary architecture converge, rises a space that has redefined the city’s elevated nightlife: ETRO Rooftop, the social epicenter of Binn Hotel. More than a panoramic bar, ETRO is a sensory stage crafted for every occasion —romantic nights, sophisticated […]
Cocktails, design and exclusivity: the winning formula
A deep dive into premium mixology in the city Mixology in Medellín has undergone a remarkable transformation. What used to be a simple element of nightlife is now a form of liquid art, a sensory language, and one of the strongest differentiators among luxury bars and rooftops. In the city’s most exclusive elevated spaces — […]
Digital strategy of successful rooftops, what can we learn from them?
What the world’s top rooftop venues are doing The global rise of rooftop culture has reshaped nightlife in cities like New York, Dubai, Mexico City, London, and Medellín. Guests today don’t just choose a rooftop for its view; they choose it for its story, its identity, and the experience that begins long before they reach […]
Complete guide to rooftops in Medellín
Discover why ETRO Rooftop is at the top Medellín has become one of the most vibrant, creative, and gastronomic cities in Latin America. Within its urban evolution, one trend defines its contemporary nightlife: rooftops. Today, the city offers panoramic bars, design-forward terraces, elevated gourmet spaces, and sensory experiences that rival destinations like Mexico City, Buenos […]
The global rise of rooftops and Medellín’s leadership
ETRO Rooftop in the evolution of the city Over the past decade, the world’s most influential cities — New York, Dubai, London, Mexico City, Seoul — have fueled an urban trend that has redefined what it means to enjoy a city from above: luxury rooftops. They are no longer simple terraces; they are temples of […]
Etro vs. other rooftops: this is what makes it unique
A refined look at the luxury experience redefining Medellín’s skyline Medellín has transformed into a modern destination where gastronomy, design, nightlife, and boutique hospitality converge. Within this evolution, rooftops have become essential spaces to experience the skyline, culture, and contemporary lifestyle of the city. But with so many premium options emerging, one question stands out:How […]
