A space where aesthetics rise to another level
From its privileged location on the rooftop of the Binn Hotel, Etro Rooftop has become much more than a restaurant or bar: it is a visual stage, a meeting point between contemporary architecture and emotional photography. With a panoramic view of Medellín and a design that balances natural warmth with modern sophistication, Etro is a space where every detail tells a story.
For those who love capturing the artistry within spaces, Etro represents a complete experience. The combination of light, lines, materials, and the urban environment makes it a perfect place to create images that convey calmness, balance, and beauty. Here, architecture is experienced as much as it is observed, and the camera becomes the bridge between form and emotion.
The language of minimalism: less is more
The architectural essence of Etro Rooftop is based on a minimalist philosophy: the value of simplicity, purity of lines, and honesty of materials. Every element —from walls to furniture— has been designed to generate visual and emotional harmony.
Etro’s minimalism does not imply emptiness or coldness, but rather balance and coherence. Light wood blends with dark steel, natural light merges with the golden reflections of sunset, and neutral tones pair with the organic texture of plants. The result is an atmosphere that radiates serenity and modernity, ideal for those seeking aesthetic inspiration or visually flawless settings.
This style makes Etro one of the most photogenic places in Medellín, where every angle reveals a perfect composition ready to be captured.
Light: the protagonist of every photograph
For any photography lover, light is the single most important element — and at Etro Rooftop, light plays a starring role. During the day, the sun enters softly through the windows, bathing the space in golden tones that highlight the textures of natural materials. At sunset, the light becomes warmer, transforming the atmosphere into a visual spectacle.
The golden hour is the most magical moment: the sky turns orange and purple as Medellín’s lights slowly begin to shine. At night, carefully designed ambient lighting takes over. Designer lamps, candles, and metallic reflections create a play of shadows and highlights that add depth to every shot.
It’s no coincidence that photographers, architects, and content creators consider Etro one of the best places in El Poblado to capture images with style and emotion.
Composition: lines, symmetries, and perspective
Etro’s architectural design offers a visual richness that fascinates those who seek perfection in composition. The horizontal lines of the railings, the soft symmetries of the furniture, and open perspectives toward the city provide multiple creative possibilities.
Every corner is designed to balance the indoors with the outdoors. From the angles that frame the Aburrá Valley to the reflections on tabletops, Etro offers endless photographic opportunities without the need for filters or props.
The secret lies in how the space interacts with its surroundings: Medellín becomes part of the design. It is not just a place from which to view the city — it is the point where architecture and landscape merge into a single visual story.
Textures that inspire: materials with soul
At Etro, materials serve not only an aesthetic function but also an emotional one. Wood adds warmth, dark steel gives character, glass enhances the sensation of openness, and natural textiles invite touch. This interplay of textures not only beautifies the space but transforms it into a full sensory experience.
For the photographic eye, these contrasts are pure gold: each texture responds differently to the light, generating depth and dynamism. Capturing a wooden table under warm lighting or reflecting the skyline on a glass surface becomes an exercise in composition as enjoyable as it is visually stunning.
Etro proves that minimalist design is not a trend — it is a way to feel and connect.
Photographing emotions: the soul behind the space
What truly distinguishes Etro from other rooftops is its ability to convey emotions through its surroundings. Every photograph taken here has something human, intimate, and lived-in.
The environment encourages capturing spontaneous moments: a couple toasting under soft lights, a group of friends laughing at sunset, a bartender serving a cocktail that sparkles in the light. These moments reflect the essence of Etro: a space where architecture is not only observed, but inhabited and felt.
That is why photographers visiting the rooftop agree on one thing: no matter how many photos you take, you will always want to return for one more.
Tips to capture Etro’s essence
If you plan to visit Etro with your camera or smartphone, keep these tips in mind to make the most of its visual potential:
- Arrive before sunset.
The golden hour offers the warmest and most natural tones. Use that transition between light and shadow to achieve unforgettable compositions. - Play with symmetries.
Use the lines of the furniture and architecture to guide the eye toward the panoramic view. - Focus on the details.
Glass reflections, textures of the plates, light over wood — at Etro, small elements tell big stories. - Include people.
Architecture comes alive with movement. Capture the interaction between guests and the surroundings to convey real emotions. - Experiment with nighttime lighting.
Warm lights, contrasts, and skyline reflections offer the perfect opportunity for atmospheric images.
Every shot at Etro can become a postcard of Medellín from above: modern, vibrant, and emotional.
Etro: architecture that inspires, photography that moves
In a world saturated with images, Etro Rooftop achieves something exceptional: being authentically photogenic without artifice. Its design, lighting, and energy make every visitor find a new and unique perspective.
It is no coincidence that influencers, architects, and travelers consider it one of the most beautiful spaces in Medellín. Here, architecture and photography come together to celebrate the beauty of what is simple, natural, and perfectly thought out.
At Etro, every angle tells a story — and every story is an invitation to see the world, and the city, from a higher perspective.
Visit Etro Rooftop and capture the minimalist essence of Medellín from the sky. Reserve your visit and photograph beauty from above
