When Medellín looks best from above
6:47 p.m. The elevator stops on the top floor of the Binn Hotel and, as the doors open, a warm breeze welcomes me. In front of me, the entrance to Etro Rooftop glows with soft lights and gentle murmurs.
It’s not my first time at a rooftop, but it is the first time I feel like I’m stepping into a story.
The city below begins to light up. Medellín flickers in gold, and the sky still keeps the last violet trace of the sunset. I take a breath and smile. This is going to be a different kind of night.
The First Impression: Effortless Elegance
Etro has that kind of elegance that doesn’t need to announce itself.
The minimalist design, the clean lines, and the perfect blend of light wood and dark steel create an instant sense of calm.
The tables, arranged with precision, feel like small private islands; the lights cast amber tones onto the glasses; and lounge music floats in the air, setting the rhythm of the night.
I walk slowly, taking in every detail. Everything is in place, yet nothing feels artificial.
It’s a space designed to be lived in, not just looked at.
The host leads me to a table near the edge. From there, the view is hypnotic: a panoramic shot of the Aburrá Valley illuminated as if the city itself were breathing under the stars.
The Beginning: A Cocktail, a Story
The bartender smiles and recommends a house classic: Flor del Valle.
As he prepares it, the aroma of flamed rosemary fills the air.
Gin infused with hibiscus flower, artisan honey, and fresh lemon — the mix glows pinkish under the light.
“This cocktail represents who we are,” he says — “sophistication with Colombian essence.”
I take the first sip and get it instantly. The flavor is floral, fresh, and balanced. A perfect start to the night.
Around me, conversations flow, laughter blends with the music, and the atmosphere feels… genuinely happy.
Etro has this ability to make you feel like part of something, even if you’ve just arrived.
The Menu: Art Made to Share
As I browse the menu, I discover that Etro’s gastronomy follows the same philosophy as its design: balance, detail, and authenticity.
No pretension — just flavor and beauty.
I start with garlic shrimp tapas served over crispy cassava chips.
Then, Wagyu sliders with truffle aioli — a miniature explosion of flavor.
And to finish, the classic chocolate lava cake with artisan ice cream.
Every dish seems designed to be photographed, but I resist the temptation to stay in the image alone. I taste everything.
And as I do, I confirm that Etro doesn’t just look good — it feels good.
Here, gastronomy and aesthetics don’t compete; they complement each other. Every bite has intention; every texture tells a story.
The Music: The Soundtrack of the Moment
Night falls, and the music evolves with it.
A DJ, discreet yet present, begins mixing deep house with Latin hints. The transition is perfect — neither abrupt nor predictable.
The atmosphere fills with energy but keeps its elegance.
In one corner, a group of friends cheers to a new project. In another, a couple laughs while the waiter lights candles at their table.
The space vibrates with life, but not with noise.
Everything flows in the same rhythm — an invisible synchronicity between music, light, and people.
That is perhaps Etro’s greatest virtue: its ability to adapt to the mood of the night without losing its essence.
Moments That Stay
I decide to take a pause. I look around and observe.
The reflection of lights on steel, the soft shadows over wood, the shine of the glasses.
My phone camera becomes an extension of my eyes. Every corner deserves a picture — but what I really want to capture is the feeling: the calm, the excitement, the connection.
A group of influencers films stories; a photographer plays with the light and the smoke of a freshly served cocktail.
At Etro, every visitor seems to find their own visual narrative. And that’s what makes this place transcend the simple idea of a bar or restaurant: here, every night is a story worth telling.
Conversations Under the Stars
I order another cocktail — this time, a Guava Spritz.
The bubbles accompany the distant sound of the city.
The conversation flows with laughter, deep thoughts, and comfortable silences. Around me, the air has a different texture — one of well-being.
Etro isn’t just a place to eat or drink; it’s a stage to connect.
Whether with others or with yourself, something in its atmosphere invites you to let your guard down, forget the clock, simply be.
When I look up, the time reads 11:30 p.m. I don’t know how long I’ve been here — and that, I think, is the sign of a perfect night.
Etro, Beyond Social Media
As a content creator, I’m used to searching for “Instagrammable” places — but at Etro, I found something more: authentic emotional magnetism.
Yes, every corner deserves a photo, but what I’m truly taking with me is a feeling.
Elegance that doesn’t brag.
A blend of design, music, and gastronomy that doesn’t overwhelm — it embraces.
In a world where everything is shared, Etro achieves something different:
You live it first, you post it later.
And that’s what makes it special.
Because here, it’s not just about likes — it’s about moments that genuinely connect.
The City at My Feet
I leave the rooftop and glance back one last time.
The valley lights twinkle, the music drifts away, the air smells like rosemary and a new night.
I smile.
I know I’ll return — not just for the content, but for the feeling of being here.
Etro isn’t a place you visit once.
It’s a place to repeat, to remember, to share.
And as I walk away, I think: Some nights don’t need filters.
Discover why influencers, travelers, and locals choose this place to create, connect, and enjoy the most inspiring view of Medellín.
