Refined Minimalism: The Architectural Design of Etro Rooftop, Medellín’s Best Rooftop

Minimalism, more than just a style, is a philosophy that can elevate the urban experience beyond simple aesthetics, transforming it into a complete sensory narrative. In the vibrant and growing rooftop scene in Medellín, few places exemplify this ideology with as much mastery as Etro Rooftop. Located on the top floor of the Binn Hotel, this space is a tangible example of how architecture can combine clean lines, noble materials, and extraordinary panoramic views in a design that seduces and calms in equal measure.

This article delves into the seven architectural and design pillars that make Etro Rooftop not just a place to dine or have a cocktail, but a true destination for experiences. Through a conceptual analysis, we’ll explore how every element, from the choice of materials to the layout of spaces, has been meticulously planned to create an atmosphere of serene luxury that unquestionably positions it as the best rooftop in El Poblado, Medellín.

1. A “Serene Luxury” Urban Sanctuary: The Philosophy Behind Etro Rooftop’s Design

Since its opening, Etro has stated its intention to be “a space designed for those who appreciate refined aesthetics and serene luxury.” This concept is the cornerstone of its value proposition. Unlike other spaces that strive for excess, Etro opts for calm and sophistication. The architecture here doesn’t shout; it whispers elegance.

The materials play a crucial role in this narrative. The combination of light wood and dark steel isn’t accidental; it underscores an approach that prioritizes design purity without losing warmth or sensory honesty. The wood brings warmth and a connection to nature, while the steel introduces a modern, urban touch. This blend invites visitors to reconnect with the essence of Medellín from an elevated perspective, feeling the sophistication of a curated environment without the coldness that sometimes accompanies minimalism. It’s a luxury that doesn’t need to be proven; it’s felt.

2. Architecture That Dialogues with the Environment: The Panoramic View as a Canvas

Etro’s location on the 16th floor of the Binn Hotel is its greatest asset, and the architecture has been conceived to enhance it. Etro’s design establishes a harmonious dialogue between the modernity of its structure and the majestic landscape of Medellín. Its minimalist architecture uses the natural surroundings—the mountains that cradle the Aburrá Valley and the vibrant urban skyline—as a constantly changing canvas.

This symbiotic relationship is achieved through a clean, unobstructed design that allows the city itself to be the protagonist. There are no unnecessary ornaments or distracting elements; everything is arranged so the view is the focal point. At sunset, Etro’s architecture becomes a perfect frame for Medellín’s “golden hour,” and at night, the city lights merge with the rooftop’s lighting, creating an immersive visual experience that sets it apart as a rooftop with unparalleled views.

3. The Philosophy of Design: Less is More, but with Intention and Emotion

The philosophy of the Binn Hotel—and by extension Etro—emphasizes that design transcends aesthetics: it’s emotional, functional, and promotes well-being. It’s not just about removing elements, but about intentionally selecting what remains. Simple shapes and thoughtfully chosen materials create an atmosphere of calm, modernity, and cultural belonging.

Etro isn’t merely a rooftop; it’s a work of emotional hospitality. Every corner has been designed for the visitor’s comfort. Functionality is integrated so subtly that it goes unnoticed, allowing the guests’ experience to be seamless and pleasant. This focus on well-being is what transforms Etro into a place that doesn’t just impress, but truly resonates emotionally.

4. Lighting as an Architectural and Narrative Element

At Etro, lighting has an intent beyond the functional. It’s a key architectural and narrative element that frames the view, enhances structures, and preserves intimacy. Architectural lines are delicately highlighted with indirect lighting, creating depth and focusing attention without intruding on the environment or breaking the minimalist elegance.

At night, the lighting becomes the perfect ally for the atmosphere. It creates a feeling of warmth and sophistication without breaking the minimalist elegance. This lighting strategy directly contributes to Etro being an ideal destination for romantic dinners in Medellín, as it creates an intimate and magical ambiance that enhances both the dishes and the experience.

5. Lounge Areas as Social Architecture for Human Connection

Etro doesn’t just captivate with its aesthetics; it also seduces with its spatial arrangement, which is designed for social interaction. The seating areas are an example of “social architecture.” They’ve created intimate spaces for connections and private conversations, as well as more open areas for groups, all without losing the view or the landscape as the protagonist.

This layout allows the architecture to become a container for elevated human experiences. Visitors can choose the type of experience they want: a quiet evening, a lively gathering with friends, or an exclusive event. This level of versatility is a key differentiator that makes it a popular gathering spot for all kinds of plans.

6. Testimonials That Validate the Intent and Experience

The best proof of a design’s success is the emotional impact it has on those who experience it. International guests attest to Etro’s intention:

• “The view from ETRO is just unreal…,” said Rachel M. from London after her visit.
• “It’s elegant, incredibly romantic and the service was absolutely impeccable…,” commented Daniel A. from Miami.

These opinions not only praise the service or the view but also reflect how the architectural environment—minimalist yet warm—enhances the experience. It’s the design that makes the view “unreal” and the service “impeccable,” because everything is in harmony to create a memorable evening.

7. Design as an Experience at Medellín’s Best Rooftop

In the context of Medellín’s growing and competitive rooftop scene, Etro Rooftop’s architectural design is not an accessory; it’s the foundation that supports its proposal as the best rooftop in El Poblado. The balance between simplicity, noble materials, captivating landscapes, and emotional functionality makes it a space not just for seeing, but for feeling.

Etro Rooftop has managed to establish itself as a benchmark because its design goes beyond just being beautiful. It’s an elegantly conceived space where every line, every material, and every light has a purpose. This commitment to a comprehensive experience is what makes it stand out and positions it as the premier destination for those seeking a luxury experience, top-tier gastronomy, and an unparalleled ambiance in Medellín. It’s the place where minimalism becomes a living work of art.

Ready to experience this for yourself?

Reserve your table at Etro and elevate your night in Medellín.