Medellín watches football at night. The matches that matter most always arrive late, when the city is already lit up and the options for going out narrow to places that have both character and energy. Etro Rooftop, on the 16th floor of Binn Hotel in El Poblado, is one of those places.
During the 2026 World Cup, nights at Etro carry an additional dimension. The screen, the signature bar and the 360° view over the Valle de Aburrá combine so that watching the match isn’t just watching the match. It’s being at the best vantage point in the city while it happens.
Medellín and football at night: the context that matters
Colombia qualified for the 2026 World Cup and Medellín celebrates it as the football city it is. But there’s a difference between watching the match at any bar and watching it at an exclusive rooftop in El Poblado with a bar that takes seriously what it puts in the glass.
The bars around Parque Lleras and Provenza have options for watching football. Etro Rooftop has something different: the altitude, the minimalist design and a signature cocktail program that turns any match night into an experience worth repeating.
The bar is at Carrera 25 #10-51, Transversal Superior, El Poblado, Medellín. Minutes from the main nightlife focal points of the area, but on the 16th floor, where the city is visible in full and street noise doesn’t reach.
What match nights at Etro actually look like
Arriving
The most practical approach for match nights is to arrive 30 to 45 minutes before kickoff. That window allows you to choose the table well, order the first drink without rushing and get settled before the match absorbs attention.
Etro seats 80 in sit-down format and up to 150 in cocktail style. For the most important matches in the tournament, occupancy is high. Booking ahead isn’t a luxury — it’s the correct decision.
The first drink
Etro’s signature menu has five cocktails built from Colombian ingredients. For a match night, Esfumado ($38,000), with aged rum and tamarind syrup, is the most solid opening. Silencio ($38,000), with vodka infused with coconut oil and thyme, is the lighter alternative for those who prefer something refreshing from the start.
Halftime
Halftime at Etro has its own dynamic. It’s the moment to order the medium plates, change the drink and pick up the conversation. Sabroso ($45,000), with red wine reduction and berries, is the most conversational cocktail on the menu and works well for that fifteen-minute window when everyone has an opinion about the first half.
The second half and the result
For the second half, Revelación Rubí ($45,000), with bourbon and Caribbean corozo, is the choice for those who want something with more body. If the result favors Colombia, Niebla ($60,000), with 8-year-old espadín agave mezcal, is the cocktail for moments that deserve a drink up to them. And if the night ends with a round advance, Moët Chandon ($911,000) or Veuve Clicquot ($1,055,000) are available.
Match night food at Etro
Etro’s kitchen is designed for sharing at the center of the table, which fits perfectly with a football night. You don’t have to pause the match to eat. The plates arrive, get passed around and the night moves forward.
For the first 45 minutes
The House Fries ($45,000), with caper aioli and yellow chili, are the most direct snack. The Corn Tentacles ($45,000, 6 units), with chipotle and Parmesan, are the easiest to eat without taking your eyes off the screen. The Sweet Potato and Pork Rib Croquettes ($49,000, 7 units) are the most substantial starting point for a long night.
For halftime
The Marinated Chicken Bao ($55,000, 3 units), with orange honey and fennel bulb, is light and easy to manage. The Pork Belly Bao ($55,000, 3 units), in dark beer and coffee glaze, is the more flavorful version for those who want something with more depth during the break.
For the second half
The Etro Burger ($65,000), with imported beef, cheddar and crispy bacon, is the most direct option for those who want their own plate in the second half. The Pork Ribs Sandwich ($54,000), with braised pork ribs and crispy creole potatoes, is the more informal version and the one that best fits the rhythm of a match night.
Medellín’s nighttime view during the World Cup from floor 16
There’s something specific about watching a World Cup match with the entire city outside. The Valle de Aburrá at night from the 16th floor is a spectacle on its own: lights extend from Itagüí to the northern hills and the neighborhoods distinguish themselves by the density and color of their illumination.
Etro Rooftop has floor-to-ceiling windows that make that view part of the atmosphere throughout the entire night. You don’t have to choose between watching the match and watching the city. Both are there at the same time.
The DJ nights programming that defines Etro on weekends adapts during the World Cup so music accompanies the match without competing with it. Sound levels are calibrated so you can follow the match audio and the conversation without effort.
As the DJ sessions program at Etro Rooftop Medellín shows, the space has a consistent program that doesn’t improvise — which means the experience during the World Cup maintains the same standard as any other night at the bar.
Organizing the group for World Cup nights
For groups of between four and twelve people, Etro works in sit-down format with the shared plates dynamic. For larger groups, the cocktail format allows up to 150 people with enough flexibility to move around during the night.
Reservations go through the Binn Hotel website or via WhatsApp. Covered parking is free for visitors. For knockout stage matches, demand is high and booking at least three or four days ahead is the most sensible approach.
If the plan involves a corporate group or a more structured celebration around the matches, the private events proposal at Etro Rooftop has the specific formats for that kind of night.
Hours during the World Cup
- Sunday through Wednesday and holidays: 12:00 p.m. to 10:00 p.m.
- Thursday through Saturday: 12:00 p.m. to 12:00 a.m.
Frequently asked questions
What is Etro Rooftop?
A signature bar on the 16th floor of Binn Hotel, El Poblado, Medellín. Colombian-ingredient cocktails, shared gastronomy and a 360° view over the Valle de Aburrá.
Where is Etro Rooftop in Medellín?
At Carrera 25 #10-51, Transversal Superior, El Poblado, Medellín. 16th floor of Binn Hotel, minutes from Parque Lleras and Provenza.
What is the best rooftop in El Poblado for watching the World Cup?
Etro Rooftop combines a 360° view, signature cocktails and shared gastronomy in a space with capacity for 80 seated guests and up to 150 in cocktail format.
What cocktails does Etro Rooftop have?
Five signature cocktails: Esfumado, Silencio, Sabroso, Niebla and Revelación Rubí. Plus a classics menu and champagne to celebrate the results.
Do I need to book for World Cup match nights at Etro?
Yes. For knockout stage matches, booking at least three days ahead is recommended through the Binn Hotel website or via WhatsApp.
The 2026 World Cup nights in Medellín have a concrete option for those who don’t want to watch the match just anywhere. Etro Rooftop, on the 16th floor of El Poblado, has the bar, the view and the atmosphere to make every match night something more than a match.
Book your World Cup night at Etro Rooftop and secure your spot before availability runs out.
