The 2026 World Cup comes to North America and Colombia has every reason to follow it closely. If there’s one place in Medellín where watching the matches operates at a different level, it’s Etro Rooftop. Not because it has the biggest screen in the city, but because it combines something no conventional sports bar can offer: a 360° view over the Valle de Aburrá, a signature bar program and an atmosphere that doesn’t lose itself in the noise.
Watching football on the 16th floor of Binn Hotel in El Poblado is a different experience. The city is outside, the bar is inside and the match is in the center. That’s enough for the night to work.
Why Etro is the place for the World Cup in Medellín
Medellín has options for watching football. Bars with big screens, cheap beer and a lot of people. Etro Rooftop doesn’t compete with that. It competes with something different: the possibility of watching the match with taste, a signature cocktail in hand and without having to shout to order another drink.
The space seats 80 in sit-down format and up to 150 in cocktail style. That means there’s room for a group, but not so much that the atmosphere becomes chaotic. The DJ nights and sunset sessions programming that defines Etro throughout the year adapts during the World Cup so the night has energy without losing the character of the place.
The bar is at Carrera 25 #10-51, Transversal Superior, El Poblado, Medellín. Minutes from Provenza and Parque Lleras, with free covered parking for visitors.
The bar during the World Cup: cocktails that hold up for 90 minutes
One of the most important decisions of the night is what you drink during the match. Etro has five signature cocktails built from Colombian ingredients, and all of them work well for the football-watching format because they’re precise, not heavy.
Signature cocktails for match night
- Esfumado ($38,000): Aged rum, Frangelico and tamarind syrup. The aperitif cocktail that settles well before kickoff.
- Silencio ($38,000): Vodka with coconut oil, thyme and mandarin lemon. Light and refreshing for the long halves.
- Sabroso ($45,000): Red wine reduction with berries, mint and vodka. The most conversational, ideal for halftime.
- Niebla ($60,000): Ojo de Tigre mezcal from 8-year-old espadín agave with pennyroyal. For those who watch the match with the same seriousness they bring to choosing a drink.
- Revelación Rubí ($45,000): Bourbon with corozo, pineapple and lemon. The most Colombian on the menu — the right one to celebrate a goal from La Tricolor.
For longer matches or groups that prefer something familiar, the classics menu runs from a Mojito ($45,000) to an Old Fashioned ($50,000) or a Mezcalita ($61,000). And if Colombia makes it to the semifinals, Moët Chandon ($911,000) and Veuve Clicquot ($1,055,000) are available for the occasion.
The food: plates for sharing through the match
Watching football has its own food logic. It’s not a formal dinner. It’s a flow of plates that come and go as the match moves forward. Etro’s kitchen is designed exactly for that: everything arrives at the center of the table and gets shared.
Small plates for the first 45 minutes
The Sweet Potato and Shredded Pork Rib Croquettes ($49,000, 7 units) are the most practical starting point. The Corn Tentacles ($45,000, 6 units), with brown butter, chipotle and Parmesan, are the easiest snack to eat without taking your eyes off the screen. The House Fries ($45,000), with caper aioli and yellow chili, are the most straightforward companion for any cocktail on the menu.
Medium plates for halftime
The Pork Belly Bao ($55,000, 3 units) in dark beer and coffee glaze is one of the dishes that gets reordered during long nights. The Marinated Chicken Bao ($55,000, 3 units), with orange honey and fennel bulb, is the lighter alternative. The Beef and Rice ($62,000), with braised beef neck, soy-cured egg yolk and spring onions, is the most substantial mid-range plate for when the match gets intense.
For those who want their own plate in the second half
The Etro Burger ($65,000), with imported beef, cheddar, crispy bacon and cilantro aioli, is the most direct option. The Pork Ribs Sandwich ($54,000), with braised pork ribs, pickled cabbage and crispy creole potatoes, is the more informal version and the one that fits best with the football-watching format.
Watching the match from the 16th floor: the perspective that changes everything
There’s something particular about watching a World Cup match with the Valle de Aburrá as backdrop. Medellín is a city that experiences football in a specific way, and watching it from a height where you can distinguish the neighborhoods, the mountains and the city’s lights adds a dimension that no screen can replicate.
Etro Rooftop has floor-to-ceiling windows that make the city part of the atmosphere throughout the entire night. You don’t have to choose between watching the match and watching the view. They’re both there at the same time.
The World Cup programming at Etro runs alongside the rooftop’s usual schedule, which includes DJ nights on weekends and sunset sessions that make the most of the golden hour over the mountains. For a full picture of how Etro handles events at this level, the private events guide at Etro Rooftop explains the capacities and formats available for groups and celebrations.
How to organize the group for the match
Etro works well for groups of between four and fifteen people who want to watch the match comfortably without giving up the quality of the experience. For larger groups, the cocktail format allows up to 150 people with enough flexibility to move around without losing the dynamic.
Reservations go through the Binn Hotel website directly or via WhatsApp. For the most important matches of the tournament — round of 16, quarterfinals, semifinals and the final — availability moves fast. Booking several days ahead is the most sensible approach.
If the plan includes a corporate group or a more structured celebration around the matches, the corporate events at altitude program at Etro has the specific formats for that kind of night.
Hours during the World Cup
- Sunday through Wednesday and holidays: 12:00 p.m. to 10:00 p.m.
- Thursday through Saturday: 12:00 p.m. to 12:00 a.m.
The 2026 World Cup matches are played across different time zones due to venues in the United States, Canada and Mexico. For matches with late evening kickoffs in Colombia, the Thursday through Saturday schedule with midnight closing is the most convenient option.
Frequently asked questions
What is Etro Rooftop?
A signature bar on the 16th floor of Binn Hotel, El Poblado, Medellín. It combines Colombian-ingredient cocktails, shared gastronomy and a 360° view over the Valle de Aburrá.
Where is Etro Rooftop in Medellín?
At Carrera 25 #10-51, Transversal Superior, El Poblado, Medellín. 16th floor of Binn Hotel, minutes from Provenza and Parque Lleras.
What is the best place to watch the 2026 World Cup in El Poblado?
Etro Rooftop combines match viewing, signature cocktails and a 360° view over the Valle de Aburrá in an atmosphere that keeps the character of the place without sacrificing the energy of the game.
What cocktails does Etro Rooftop have?
Five signature cocktails: Esfumado, Silencio, Sabroso, Niebla and Revelación Rubí, all with Colombian ingredients. Plus a classics menu and champagne for the decisive moments.
Do I need to book to watch matches at Etro?
Yes. For the most important matches of the tournament, availability fills up quickly. Book in advance through the Binn Hotel website or via WhatsApp.
The 2026 World Cup deserves a venue up to the tournament. At Etro Rooftop, the match plays out from the 16th floor of El Poblado, with a signature bar, shared gastronomy and the entire city as backdrop. There’s no better combination in Medellín for watching the World Cup with real intention.
Book your table at Etro Rooftop for the 2026 World Cup and secure your spot before availability runs out.
