The corporate event that is remembered is not the one with the best presentation. It is the one with the right atmosphere for important conversations to happen.
Etro Rooftop on the 16th floor of Binn Hotel has that something. The 360-degree view of the Valle de Aburrá means a client arriving for the first time to the event already has something to say before the host opens their mouth.
What a successful corporate event actually needs
What produces results: a space where participants lower their guard, where conversation flows after the formal presentation and where the client or invited team leaves with an impression of the company that goes beyond the meeting content.
A corporate event at Etro Rooftop communicates something about the company organizing it — that it has taste, that it did not choose the chain hotel convention room by inertia.
Etro Rooftop: location and atmosphere for the executive profile
Etro’s location in El Poblado is strategic for corporate events in Medellín. El Poblado is the neighborhood where most local and international executives visiting Medellín stay, meet and eat.
The Milla de Oro, with its concentration of corporate headquarters and consulting offices, is under ten minutes by car. For events that combine a working meeting at the client’s premises with a social close at Etro Rooftop, the distance is short enough for the program to flow naturally.
The rooftop’s atmosphere (silent luxury, minimalist design, without the loud music that makes conversation impossible) works specifically well for the executive profile that wants a high-distinction space without the noise of a club.
Integration with Binn Hotel meeting rooms
For corporate events that require a formal work phase before the social close, Binn Hotel has configurable meeting rooms on the lower floors of the building.
The typical sequence for full corporate events is: reception in the hotel lobby, work session or presentation in a room configured with audiovisual equipment, transfer to the 16th floor for cocktail or closing dinner at Etro Rooftop. Everything happens in the same building.
Rooms can be configured for presentations with projection, workshop sessions, negotiation tables or conventional boardroom layouts.
Frequently asked questions
Does Etro Rooftop offer corporate packages with catering included?
Yes. Corporate packages include the space, bar service and catering coordinated by La Makha.
Is it possible to organize an after office at Etro Rooftop without booking the full space?
Yes. For groups of up to thirty or forty people, the Etro team can reserve a private section within the rooftop during regular hours.
Does Etro Rooftop have an executive terrace for small private meetings?
For meetings of two to eight people requiring discretion, Binn Hotel has options for a reserved table at Etro with dedicated service.
